Why are air fryers so popular

When we endlessly hear about a new product online or in real life, we wonder if this is just a trend or something that will fade away, well air fryers aren't going anywhere.

Air fryers are popular as they are because they deliver on so much. Among them they cook our favourite foods, including snacks, in a timely manner and to results only beaten by deep frying. Popularity of air fryers will only get bigger as more people find out how multiple functional they are.

What you hear is what you get with air fryers, with their popularity only increasing as these still fairly new small kitchen appliances delivers on its promise.

Promise being air frying a wide range of food items that can not only be cooked in far less time, the results are incredible. Air fryers simulate deep fat frying which cannot be replicated in conventional ovens, microwaves or pressure cookers.

Air fryers are unique in that they produce cooked food in a way that is both crispy in potato-based items like fries, and extra juicy in all kinds of meats like chicken and pork.

Oven cooked fries are never evenly cooked, whereas meats like pork and chicken almost always have a dry texture. Of which, after a little practice, you'll soon perfect how little or long all your favourite snacks and meals need to be air fried.

I mustn't forget to mention you are sure to save money on your electric bill with an air fryer, which uses less electricity due to air frying food faster; while at the same time its a small appliance when compared to a huge cooker.

People are getting more involved with all things air fryers now as their reputation isn't all talk and no action; air fryers deliver on their promise, which is cooking food to a taste and texture not possible outside of deep fat frying.

Air fryers aren't a gimmick or a current fad and will not be going anywhere anytime soon.

People are now heavily invested in their own air fryer where popular air fryer brands are prioritizing investing in releasing ground breaking new air fryer models; along with all the accessories needed to improve our air frying experience.

Air fryers trending on social media

When people like something new they're only going to talk about it with friends and family, and their followers on social media.

Soon this translates over to more talking and a bigger conversation on air fryers - along with unique air fryer uses - and with what opportunities are around the corner.

Its safe to say most who have caught on to air frying, are excited to get stuck in - myself included by the way - on what opportunities lay ahead like what new food ideas are discovered to be better air fried, and just general air fryer techniques.

Of course top air fryer manufacturer's are on top of their marketing on platforms like Facebook, Twitter and Instagram, and thus more air fryer content is shown to general audiences while they browse.

Tiktoker's especially like to show their followers what they're cooking up with next, with air fryer related stories regularly trending across all social media platforms.

Making name for themselves on TV

Not necessarily TV chef's like Gordon Ramsey and Jamie Oliver, but you can be sure air frying makes perfect content for morning and daytime TV shows who are actively promoting air fryers.

Actually, that isn't quite true with Gordon Ramsey as he does endorse a Philips air fryer which he is seen to use on his popular Youtube channel.

Which is especially true with TV presenters and commentators who like to demonstrate to their viewers just how much an air fryer can save them on their electricity bill when compared to oven cooking.

Air fryers promoted by celebrity chef's has had a huge impact on air fryer popularity, which to be fair has helped raise their status. Regardless, chef's and other celebrities have never been proven wrong when committing to promoting air fryer use.

Certainly, there's nothing interesting or sexy about cooking with air fryers - other than the food preparation and the eating of air fried food - which is really why you don't see their use very often, with the exception of Sam the Cooking Guy, who does like an air fryer.

Well-earned reputation

Why air fryers are popular is because they deliver on what is promised. People aren't going to swear on air fryer use if they don't get anything out of it. What they do get is quality cooked food... which can't be beaten with similar small kitchen appliances.

Air fryers have earned a reputation in their early years - since 2018 at the earliest as far as I can tell - and will only get stronger as people finally release their favourite foods can be cooked better.

Air fryers cook French fries especially well which as you can imagine are liked by billions, so its only natural for people to want to cook amazing food at home.

Along with fries, most of us can expect to air fry to perfection other favourites like potato-based wedgies, plus onion rings and chicken nuggets.

Other than cooking food from fresh or frozen, air fryers do an amazing job at quickly reheating all food options, which helps to grow their popularity in cooking; making meals from scratch; and reheating food in a hurry.

You'll want an air fryer as soon as you give them a chance with your favourite food, as you'll quickly release air fried food is far better than most oven or microwave food.

Manufacturer's focus on air fryers

Other reasons why air fryers are so popular right now can also be naturally credited to the world's most reputable small kitchen appliance manufacturers, who after all are the ones who gave the world air fryers.

Its the very best manufacturers like Ninja and Tower among many others who continue to improve on their air fryer range: to provide us improved technology, capacity and better cooking results.

All these manufacturers, including Philips, Power XL, and Cuisinart, prioritise their air fryers range above other small kitchen appliances of the past. Better yet, brands are now fully committed to selling us air fryers going forward.

Be it in your local Walmart or Tesco if you live in the UK, you'll find a range of air fryers, however small for now, promptly displayed in their electrical appliance section.

Consumers have responding to air fryers beyond manufacturer's expectations, so its only normal for them to go that extra mile to stay competitive with their competition. Which is why you may feel air fryers are mentioned all over the place at the moment.

Summarise

Have no doubt, air fryers have a well earned reputation because these small kitchen appliances deliver on what is promised.

What we as consumers get is an easy-to-use appliance that can not only quickly cook fresh, from frozen or reheat, all of our favourite foods - and if it fits in the basket that is; we can save up to half of cooking time when compared to a conventional oven.

Air fryers will cook food that must be crispy like fries, and will absolutely air fry meats to a juicy texture... with a little practice that is.

So you see, air fryers aren't a current fad or gimmick and will be hear to stay.

Air fryers are used aggressively now because they do a far better job at cooking our meals and snacks, than our ovens and microwaves did previously.

Popularity of air fryers is still at a phase where you will continue to hear more about them in the coming years, as they are still a very new appliance, but a very popular one.

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